Team Beef and Sustainability win big at Best of CAMA


The best of the best in agri-marketing were recognized by the Canadian Agri-Food Marketers Alliance at the “Best of CAMA” Awards in Niagara Falls on November 3 – the first in-person event since 2019. And with several nominations for work in a number of categories, the beef industry came home with some hardware!

The Cooking by Degrees campaign, a partnership between the CRSB, Canada Beef and Public & Stakeholder Engagement Program received awards for both of its nominations, for Campaign directed at the public as well as one of the individual articles in the campaign. PSE’s Too Close to Home documentary received a Certified of Merit (1st runner up). Alberta Beef’s “How do you Burger” campaign also received a number of awards and TWO “Best in Show” for marketing and digital.

Farm Credit Canada’s PR campaign around its Sustainability Incentive partnership with the CRSB also received an award, as well as being recognized as “Best in Show” for work directed at the public.

It was wonderful to walk the red carpet, and connect with friends new and old at the event! Check out the full list of winners here.


Amie Peck, Jenna Sarich, Lynsay Beavers (Public & Stakeholder Engagement CCA) Andrea White (CRSB)
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