Staff

Monica leads the strategic direction, management, and funding for the organization. Reporting to the CRSB Council and also staffs the Governance Committee.

With family farm roots in Saskatchewan, Monica holds a master’s degree in Geography from the University of Guelph and has focused her career and research on sustainable natural resource use and climate variability in agriculture in and Canada and internationally.

Andrea leads the organization’s communications and marketing strategy, industry relations as well as the CRSB’s certification claims and marketing work. She also staffs the Communications and Marketing Committee.

Andrea holds a Masters Degree in Food Science from the University of Manitoba. She has a diverse background with experience in processing, applied research and product development, program management, industry communications & marketing, and policy.

Cassandra is responsible for engaging and supporting CRSB membership, and implementing the organization’s annual communications plan.

Cassandra was raised and currently resides in Southwest Saskatchewan on a commercial cow/calf operation. She has a Bachelor of Science degree in Agriculture specializing in Animal Science. She graduated from the Canadian Cattle Young Leaders program in 2019. Prior to this role, she worked in the agriculture finance sector for five years.

Kara leads the technical components of CRSB’s certification, and manages the organization’s projects and programs. She also staffs the Framework Committee.

Kara studied biological sciences, agriculture, and resource economics at the University of Alberta. Prior to joining the CRSB, she spent several years in the barley industry, and represented the barley industry as a CRSB member.

Jenna works part-time with the Canadian Roundtable for Sustainable Beef. She focuses on the National Beef Sustainability Assessment and supports the Scientific Advisory Committee for CRSB.

Jenna received her undergraduate and master’s degrees from the University of Saskatchewan, studying and publishing on the impact of ergot alkaloids on the ruminal function, health, welfare and performance of beef cattle. Her family farms near Craik, SK and she has a diverse array of livestock and science communication experience.

Julie leads communications and coordination efforts, ensuring clear and effective engagement with members across the beef supply chain. She manages the organization’s social media presence, oversees the maintenance of CRSB’s websites, and develops impactful communication materials, including infographics and messaging.

Julie grew up on her family’s farm near Lacombe, Alberta. Her deep-rooted connection to agriculture stems from her family’s involvement in raising purebred black Angus cattle. She recently completed a Bachelor of Science in Agriculture at the University of Saskatchewan, majoring in Animal Science and minoring in Agribusiness.