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“Worried About” Brochures

Alberta Beef Producers

Karin Schmid

2014 - Ongoing

Goal: Demand

Audience: Consumers

Project Type: Promote

Location: Canada

These brochures are intended primarily for a consumer audience, providing factual, science based information about beef production practices. They also have the secondary goal of providing our producers with the correct information when they are in conversations about beef production practices. To date four brochures have been produced led by Alberta Beef Producers: hormones, nutrition, antimicrobial use and resistance and greenhouse gas emissions. Beef Farmers of Ontario have also produced two other brochures on cattle diets and beef cattle care in a similar format. Many other groups have reprinted and reposted these brochures.

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