CRSB launches Certified Sustainable Beef Framework
Framework launched to support the recognition, further advancement and communication of sustainable beef production in Canada.
FOR IMMEDIATE RELEASE
DECEMBER 7, 2017
EDMONTON (December 7, 2017) – The Canadian Roundtable for Sustainable Beef (CRSB) launched the much-anticipated Certified Sustainable Beef Framework today at their 2017 Annual Meeting. The first of its kind in the world, the Certified Sustainable Beef Framework was developed as one of the key areas of work the CRSB undertakes to support the advancement of sustainability in the Canadian beef industry.
“The Certified Sustainable Beef Framework was developed by the diverse membership community of the CRSB. It is a voluntary program that enables producers and processors to demonstrate the sustainability of their operations while at the same time supporting the retail and food service industry in their sustainable beef sourcing efforts,” says Cherie Copithorne-Barnes, Chair of the CRSB and a beef producer from Cochrane, AB.
The Framework is centered around two Standards for measuring sustainability in beef production and processing across the five Global Principles of Sustainable Beef: Natural Resources, People & Community, Animal Health & Welfare, Food, and Efficiency & Innovation. The Framework also includes Chain of Custody Requirements, Assurance Protocols, and a series of Sustainability Claims.
Similar to sustainable sourcing programs in other industries, the mission of the Framework is to drive the advancement and recognition of beef sustainability in Canada through a world-class operation-level certification program.
“We know that consumers want to know more about where their food comes from and how it was raised, and that Canadian farmers and ranchers want to better communicate with them. The Framework is one tool that will enable stronger communication between these two parties while at the same time recognizing and advancing sustainable agricultural operations in Canada,” notes Copithorne-Barnes.
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