Delicious, Healthy Sustainable Beef!

Russ Mallard, President of Atlantic Beef Products Inc., Albany, Prince Edward Island, and Anne Wasko, Chair of the Canadian Roundtable for Sustainable Beef, are very pleased to announce that Atlantic Beef Products Inc beef processing plant in Albany, PEI has been recognized as a Certified Sustainable Beef Processing Operation, after successfully passing an audit by Where Food Comes From, Inc.

For the plant to become certified, it had to demonstrate it meets all the requirements of the five principles of sustainable beef set out in the CRSB Sustainable Beef Processing Standard.

“We are very proud to be a leader in the production of sustainable beef and view the certification of our plant as a significant step towards making our beef industry in the Maritimes even more sustainable than it already is,” said Russ Mallard. “In August 2018, Atlantic Beef Products Inc. began to offer cattle producers in the Maritimes $0.02 per pound incentive on qualifying cattle to become part of the Verified Beef Production Plus (VBP+) program which certifies beef producers to the CRSB Sustainable Beef Production Standard. VBP+ is a beef production certification body for the CRSB. Beef raised using VBP+ production standards that are processed at our Certified Sustainable Beef Processing Operation, will carry the CRSB Certified Beef Sustainability label and will give consumers confidence that our beef supply chain is operating to world-class sustainability practices.”

“The CRSB would like to congratulate Atlantic Beef Products Inc. for becoming certified to the Sustainable Beef Processing Standard. We are thrilled to have a processor in the Maritimes utilizing the Certified Sustainable Beef Framework. This demonstrates the opportunities to advance sustainability in the Canadian beef industry, and we look forward to working closely with their team,” stated Anne Wasko.

Click here for full news release.

Atlantic Beef Products Inc. is in Albany, Prince Edward Island and provides exceptional quality beef products from cattle raised in pasture on small family farms and supplies leading grocery retailers, foodservice distributors and independent butchers throughout Canada.

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