The CRSB was so pleased to be able to hold our first in-person event since 2019 this week in Ottawa!
We had a great turnout with nearly 50 folks with us in Ottawa with great representation across all member groups. It was so wonderful to be able to visit face-to-face. We also had nearly 50 people join us virtually throughout the day and engage in the discussions happening with us live.
We had several important virtual updates and presentations from partners and collaborators across the country.
All four of our committees held meetings during the event to discuss CRSB business. Updates and engagement were provided including the following and much more:
- Progress on the 2023 National Beef Sustainability Assessment, currently underway, and with peer-reviewed publications planned.
- An update on the review of the Certified Sustainable Beef Framework
- An overview of current digital campaigns, preliminary consumer research results, and brainstorming strategies to encourage producer participation in CRSB Certification
- Presentation of amended CRSB By-laws, which will be distributed for member ratification next week
The CRSB Council also met and appreciated the feedback from members on the draft strategy and business plan, which were discussed through breakout discussions, both in Ottawa and virtually.
We were pleased to share the event with the Canadian Cattlemen’s Association, observe their meetings and visit with many of their directors and staff at our banquet. Attendees also had the opportunity to participate in the CCA’s annual reception at the National Arts Centre here in Ottawa.