Federal Agricultural Minister announces funding for Canadian Beef industry at Calgary Stampede

Calgary AB – Today at the Calgary Stampede Agriculture Minister Marie-Claude Bibeau announced an investment of $8.3 million in funding in support of the Canadian Beef industry for a total of six projects through the Canadian Agricultural Partnership.

CRSB is pleased to be among the recipients of this investment, with $1.1 million under the government’s AgriAssurance Program to enhance and support development and implementation of the Certified Sustainable Beef Framework that will enhance public trust for Canadian Beef.

The Verified Beef Production Plus Program also received funding to help enhance training and tools to support producers in providing assurances to consumers about sustainable beef production.

Anne Wasko, CRSB Chair was pleased to speak on behalf of the beef industry.


“Our Government is proud to be working with industry to ensure Canada’s beef sector remains a strong driver of our nation’s prosperity and continues creating good jobs for our middle class. This investment will help grow markets, increase public trust in beef products, and harness the full power of the Canada beef brand here and around the world.”

– Marie-Claude Bibeau, Minister of Agriculture and Agri-Food

“The investments administered through the CCA will support the work of both the Canadian Roundtable for Sustainable Beef (CRSB) and the Verified Beef Production Plus (VBP+) Program, which, taken together will maintain Canada’s global leadership position in beef sustainability. This will facilitate continual improvement in the Canadian beef industry by measuring and tracking sustainability outcomes and support implementation of our Certified Sustainable Beef Framework. VBP+ will provide more tools to Canadian beef producers through enhanced producer training, improved database management and industry equivalencies with similar programs, and assurances for buyers that certified beef cattle operations adhere to the highest standards of food safety, biosecurity, animal care and environmental stewardship.”

– Anne Wasko, Chair of CRSB and Cecilie Fleming, Chair of the VBP+ Management Committee

Read full Agriculture and Agri-Food Canada news release.

For more information, contact:

Andrea White, Community Engagement Manager
Canadian Roundtable for Sustainable Beef

Share this:

Next in News