2017 - Ongoing
Audience(s): Cow-Calf Project Type(s): Demonstration
A unique partnership between Ducks Unlimited Canada (DUC) and the Tantramar Community Pasture Association for the protection of a 100-acre (40.5-hectare) bog. For farmers, the wetland is wasted space: cattle grazing in the area avoid the bog or sink deep in the wet soil. In exchange for restoring and fencing off the bog, DUC would help the Association improve productive agricultural land, and create small wetlands to give grazing cattle access to fresh drinking water.
Seven farmers graze their cattle on the 1,000-acre (404.7-hectare) pasture, which is located just outside of Sackville, N.B. Available land in the area is limited, which makes the community pasture extremely valuable.
The partnership between the Association and DUC will ensure that important natural habitat is conserved for wildlife, and that high-quality grassland stays productive for farmers and their cattle.
Goal #4: Enhance riparian health and reduce the water footprint of beef production
DUC communications and marketing staff promoted the partnership with online content, social media and traditional earned media and by using internal communications tools such as www.ducks.ca, a national magazine, e-newsletter distribution to members and volunteers, and annual reporting.
Tagged as: Partnership