1999 - Ongoing
Audience(s): Cow-Calf Project Type(s): Demonstration
Good pasture management is essential for cattle producers to be successful in the long term. That’s why the concept of producers helping producers through grazing clubs in Manitoba works so well.
Grazing clubs are an agricultural-extension technique designed to improve both grass and riparian habitat management utilizing a producer-partnership approach. The events are expected to assist producers in improving their grass management, while also having a broad-scale impact on the landscape.
There are Grazing Clubs throughout Manitoba where the largest club has over 300 members and several have more than 100. Ducks Unlimited Canada’s (DUC) Grazing Club co-ordinator hosts producer-learning events in Manitoba and Saskatchewan. DUC initiated the grazing club program in 1999.
These events teach best practices and explore new techniques for increasing producer financial viability. There are about 600 members of the Beef Clubs, with an average farm size of 1700 ac. A survey is sent out to participants every 3 years to ask if they have implemented change on their farm. In the last intake 96% of respondents said they had made change based on what they have learned at Beef Club events.
Goal #2: Reduce the greenhouse gas footprint of Canadian beef per unit of product produced
Goal #4: Enhance riparian health and reduce the water footprint of beef production
Goal #3: Enhance ecosystem services and biodiversity on lands managed by beef producers
Goal #9:Increase the financial viability of beef production in Canada
DUC estimates that they have positively influenced 86,000 ac in this manner.
DUC communications and marketing staff promote the program regularly to producers and industry in Manitoba and Saskatchewan through earned media, print and radio advertising, postcard mail drops, social media, digital marketing, tradeshow/event attendance and by using internal communications tools such as ducks.ca, a national magazine, e-newsletter distribution to members and volunteers, and annual reporting.
Tagged as: Environment