Beef Industry Goals

Canadian Beef Industry Goals

The Canadian Beef industry is demonstrating its commitment to ensuring the health and viability of both the land and animals under the care of farmers and ranchers.

Building upon the five-year goals outlined in the National Beef Strategy, the industry has now identified a suite of ambitious ten-year goals that will provide positive and clear messaging about the desire to continually improve practices, reduce carbon footprint and enhance natural environments.

These goals highlight the work of the Canadian beef industry as integral for climate change mitigation and the sustainability of our food system. These goals are ambitious, but realistic, and will show how the Canadian beef industry is striving for incremental continual improvements from environmental, social and economic perpsectives.

Building support from government and public trust is based on doing the right things for our land, our animals and our environment. The hope is that these ambitious goals result in innovation in the beef industry and solidify our place as part of the climate solution.

In September 2020, the first three set of goals were released, addressing the areas outlined below.

Read the announcement. 


Greenhouse Gas and Carbon Sequestration
cca goals sequester carbon
cca goals food waste 
Download the factsheet.  


Animal Health and Welfare
cca goals best practices cca goals five freedoms
Download the factsheet.  


Land Use and Biodiversity
cca goals native grassland cca goals habitat capacity
Download the Factsheet.  


The Process

NBSA goals squareAn iterative process was used to develop the proposed goals including a literature review, stakeholder interviews with researchers, veterinarians and producers that provided feedback on what was feasible for industry to accomplish. This analyzed past performance, recognizing that previous achievements came from multiple small incremental improvements across the system as a whole. Also, recognizing that there are diminishing marginal returns with biological limits in some areas; while other areas may experience acceleration due to technology, adoption and new opportunities. Where feasible, scenarios were provided that included a continuation of historical trends and potential breakthroughs.

Preliminary options were presented to the Beef Advisors, the Canadian Cattlemen Association's (CCA) Environment Committee, the CRSB membership and a producer task force with representatives from the Beef Cattle Research Council (BCRC), CRSB, CCA and National Cattle Feeders Association (NCFA) for feedback and discussion. Questions that were raised throughout the process are addressed in the FAQ section in each fact sheet (linked above). 


How will these Goals be used?

These goals will be used by the CRSB to inform the update of their Sustainability Strategy, coming in 2023.

They will also inform the Beef Cattle Research Councils (BCRC) update of the National Beef Research and Extension Strategy for 2023-28.

These goals further position the Canadian beef industry as a leader in beef sustainability, and part of the solution on key topics. In setting these goals, we hope to address challenges and opportunities for improvement head-on, while also communicating the positive impact we have already made, particularly on the environmental and ecosystem benefits of livestock production in Canada.

For more information about the Goal Development Process, and the National Beef Strategy, please visit