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Canadian Beef Industry expands ambitious long-term goals

By CRSB on 2021-04-21

The Canadian beef industry plays a vital role in being part of the solution for climate change. Building upon five-year goals that were outlined in the 2020-2024 National Beef Strategy, the industry has now identified a suite of ambitious ten-year goals that provide clear messaging about the process to continually improve how cattle are raised and enhance the natural environments under the care of beef farmers and ranchers. 

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CRSB holds first virtual Annual General Meeting

By CRSB on 2020-09-17

The Canadian Roundtable for Sustainable Beef (CRSB) held its first virtual Annual General Meeting yesterday, with record attendance. The meeting was an opportunity to share the progress and diverse accomplishments that CRSB has made over the past year in advancing beef sustainability in Canada. This included participation in the development of ambitious and measurable Canadian beef industry goals addressing greenhouse gases and carbon sequestration; animal health and care, and land use and biodiversity, further demonstrating Canada’s leadership role in environmental, social and economic sustainability. The event also featured a panel discussion on initiatives and opportunities for collaboration to advance sustainability around the world.

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Canadian beef industry is setting ambitious long-term goals

By CRSB on 2020-09-16

The Canadian Beef industry is demonstrating its commitment to ensuring the health and viability of both the land and animals under the care of farmers and ranchers. Building upon five-year goals that were outlined in the 2020-2024 National Beef Strategy, the industry has now identified a suite of ambitious ten-year goals that will provide positive and clear messaging about the desire to continually improve practices, reduce carbon footprint and enhance natural environments.

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McDonald's Canada Will Return to Sourcing 100 Per Cent Canadian Beef in September

By CRSB on 2020-08-13

McDonald's Canada will return to sourcing 100 per cent Canadian beef in September 2020, ending the temporary sourcing adjustments announced in late April due to industry constraints. Since that time, McDonald’s Canada has been sourcing as much Canadian beef as possible, maintaining over 80 per cent of supply from Canadian sources on average and supplementing with imported beef from pre-approved McDonald’s suppliers.

McDonald's Canada is also continuing its beef sustainability journey by offering Quarter Pounder® patties, from which a portion of the beef (minimum 30 per cent), will be sourced from CRSB certified sustainable Canadian farms and ranches by September 2020.

 

CRSB Insider

CRSB Insider - August 2019

By CRSB on 2019-08-07

IN THIS ISSUE. . . CRSB Annual General Meeting & Convention: September 18-19, 2019 Canadian Beef Industry Conference: August 13-15, 2019 CRSB receives $1.

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Ducks Unlimited Canada CEO Karla Guyn to speak at Canadian Beef Industry Conference

By CRSB on 2019-07-16

Calgary, AB – The Canadian Roundtable for Sustainable Beef (CRSB) is pleased to have Dr.

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Federal Agricultural Minister announces funding for Canadian Beef industry at Calgary Stampede

By CRSB on 2019-07-10

Calgary AB - Today at the Calgary Stampede Agriculture Minister Marie-Claude Bibeau announced an investment of $8.

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CRSB recognized with Beef Industry Innovation and Sustainability Award

By CRSB on 2019-03-21

The founding Council and membership of the CRSB was honoured to receive the Canadian Cattlemen’s Association (CCA)’s Beef Industry Innovation and Sustainability Award (BIISA).