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CRSB Certified logo for beef sustainability now available for the Canadian marketplace

By Andrea White and CRSB on Sep 20, 2018

The Canadian Roundtable for Sustainable Beef (CRSB) has released its Certification Marks and Communications, Claims and Labelling Guidefor use in the Canadian marketplace. As a global leader in beef sustainability certification, CRSB’s Marks and accompanying Claims provide consumers with assurances that companies are sourcing at least 30% of their beef from Canadian farms and ranches certified against CRSB sustainability standards.  The standards and assurance system were first released in December 2017, and recognize sustainable practices across all five principles of sustainability: natural resources, animal health & welfare, people and community, food, and efficiency & innovation.

McDonald's now serving beef sourced from CRSB-Certified Operations

By CRSB on Aug 29, 2018

CRSB is pleased that McDonald's Canada is the first company to use the CRSB's Certification Mark, beginning with its Angus beef line of burgers in restaurants across Canada.  

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McDonalds Canada to serve Canadian beef from certified sustainable farms & ranches

By CRSB on Jul 11, 2018

TORONTO, July 11, 2018 /CNW/ - In a major nod to the quality of Canadian beef, McDonald's Canada announced today that it will be the first company in Canada to serve Canadian beef from certified sustainable farms and ranches, beginning with its Angus line-up. McDonald's® Canada will be the first company to serve Canadian beef from farms and ranches certified sustainable by leading industry experts (CNW Group/McDonald's Canada)