125,000-acre initiative aims to conserve Canadian prairies through collaboration with ranchers

News, News Releases
2021-03-25
by CRSB

Ducks Unlimited Canada, McDonald’s Canada and Cargill support expansion of Canadian grazing land and forages to help combat impacts of climate change and protect wildlife.

Winnipeg, Man. – Beef farmers and ranchers play an important role in providing quality food, but few people know they also play an essential role in protecting Canada’s land, water and wildlife. With the urgency of unprecedented environmental challenges, like climate change, Ducks Unlimited Canada (DUC) has teamed up with McDonald’s Canada and Cargill to support rancher-led work through a $5-million CAD Forage Program. The program will work to return 125,000 acres (50,585 hectares) of cropland to grass and pasture by 2025.

In response to growing climate concerns, returning less productive annual cropland to perennial grass helps remove carbon dioxide from the atmosphere. Collectively, the impact of this program is comparable to removing 75,000 metric tonnes of carbon dioxide from the atmosphere— the same as the emissions from driving 299 million kilometres in an average passenger vehicle. Perennial grass cover also provides habitat for prairie wildlife.

"In North America’s prairie ecosystems, cattle help ensure the sustainability of grasslands,” said Karla Guyn, chief executive officer for DUC. “Cattle fertilize the soil and help maintain plant biodiversity through grazing, controlling invasive grasses and allowing other species to thrive.

“For decades, we’ve worked with Canadian cattle farmers and ranchers to conserve natural habitat on their land,” said Guyn. “This initiative builds on their long-standing environmental stewardship while providing opportunities to help support their operations. We’re grateful to have strong partners in Cargill and McDonald’s that recognize the importance of natural habitats as part of sustainable agriculture.”  

The support from McDonald’s and Cargill allows DUC to provide farmers and ranchers incentives via discounted seed and technical support to help establish the forage on their land. In return, program participants agree to maintain the forage for 10 years.

“The result is a healthy, productive landscape where ranchers can graze their herd or harvest hay and a diversity of wildlife thrive,” said Guyn.

McDonald’s and Cargill are market leaders in Canadian beef. Both have made sustainability a cornerstone of how they do business, recognizing the role they play in advancing responsible food production. These companies are investing $1.25 million CAD in the Forage Program over the next five years, with DUC adding $3.75 million CAD through matching programs.

This collaboration also supports Cargill’s BeefUp Sustainability initiative, which seeks to reduce greenhouse gas emissions throughout the company’s North American beef supply chain by 30 per cent by 2030. Cargill has launched several initiatives and three other programs to support this goal.

Learn more about the Forage Program

Media Contacts:

Ashley Lewis, Ducks Unlimited Canada
media@ducks.ca

Kristen Hunter, McDonald’s Canada
media.relations@ca.mcd.com

Dan Sullivan, Cargill
media@cargill.com

 

Read the full press release