Communications & Marketing Committee

The Communications and Marketing Committee provides recommendations to the CRSB, including its Council, Members and Executive Director. Its primary role is to provide direction for communications activities and marketing strategies for adoption by the CRSB that align with the CRSB’s mission, vision, principles and mandate.

The Committee is responsible for communication and marketing strategies to support CRSB's initiatives and the Certified Sustainable Beef Framework.

Committee Terms of Reference


Committee members


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Crystal Mackay, Loft32


Producer & Processor Organizations
Retail & Foodservice
Agriculture & Food Business


Staff support provided by Andrea White, Community Engagement Manager.