New Sustainability Benchmarks Help Develop Strategy to Advance Continuous Improvement in Canadian Beef Industry
For immediate release
October 5, 2016
Today, the Canadian Roundtable for Sustainable Beef (CRSB) released the findings of the National Beef Sustainability Assessment and Strategy — a two-year, ‘farm to fork’ study that benchmarks the environmental, social, and economic performance of the Canadian beef industry. The Assessment also lays out a strategy for the CRSB to advance sustainability efforts in the industry and measure progress going forward.
The Assessment is the first of its kind for the Canadian beef industry. It provides a comprehensive picture of the industry’s sustainability performance at the national level, said Cherie Copithorne-Barnes, a rancher from Jumping Pound, Alberta and Chair of the CRSB. “We examined all aspects of the value chain, from farming all the way through to consumption.”
With this science-based information, the industry will be able to communicate more effectively with partners, stakeholders, and the public. Looking forward, the Sustainability Strategy will help ensure the CRSB can focus its efforts in the most appropriate areas.