Global Conference Advances Beef Sustainability

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Global Conference Advances Beef Sustainability
Global Conference on Sustainable Beef a Success in Banff Springs, Alberta, Canada

BANFF, Alberta, October 14, 2016 – Advancing zero deforestation in beef production, assessing the overall sustainability of the beef value chain and connecting consumers and sustainability were just a few of the topics discussed at the 2016 Global Conference on Sustainable Beef (GCSB) held October 4–7 at the Fairmont Hotel in Banff Springs, Alberta, Canada. Nearly 225 beef value chain stakeholders from 15 countries around the world participated in seminars and moderated discussions focused on advocating for continuous improvement in the global beef value chain. The Conference was co-hosted by the Global Roundtable for Sustainable Beef (GRSB) and the Canadian Roundtable for Sustainable Beef (CRSB).

“We were delighted with the mixture of people that attended the conference,” said Dennis Laycraft, president of the GRSB. “We covered a number of critical industry topics on beef sustainability and fostered discussions that brought people together. With that, I think we achieved what we had hoped for – we are bringing more interest and recognition to sustainability and the role of the beef industry.”

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