Communications Committee

The members of the CRSB Communications Committee bring their professional expertise and commitment to the mission and vision of the roundtable.

The mandate and goals of the CRSB Communications Committee are:

  1. To build support for CRSB and its initiatives aimed at advancing sustainability throughout the Canadian beef industry;
  2. Assist the Canadian beef industry in advancing its sustainability practices through communications activities that inform and educate ; and
  3. Create positive awareness among the general public of the Canadian beef industry’s commitment to sustainable beef, through communications activities that inform and educate.

Communication Committee

  • Kim McConnell, AdFarm (Chair)
  • James Bradbury, Canada Beef Inc.
  • Trevor Carlson, Federated Co-op
  • Jeff Fitzpatrick-Stilwell, McDonald’s
  • Ryder Lee, Saskatchewan Cattlemen’s Association

Photo Courtesy of BG Smith.