CBC Calgary – McDonald’s wraps sustainable beef pilot as cattle ranchers embrace verification

CBC Calgary – McDonald’s wraps sustainable beef pilot as cattle ranchers embrace verification

More than 180 beef operations in Canada were verified as sustainable under the pilot

McDonald’s Canada has wrapped a pilot project to verify cattle ranches as producing sustainable beef, an initiative that one expert says could be a game-changer for the industry.

The Canadian arm of the burger giant announced today the results of a two-year partnership with the beef industry to advance environmental and ethical standards.

More than 180 beef operations in Canada were verified as sustainable under the pilot after being audited for principles, including animal welfare and community engagement.

An industry initiative called the Canadian Roundtable for Sustainable Beef is praising McDonald’s for its leadership and says it will now create a verification framework building on the pilot program.

Read the full article here.

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